The World Bank is an international financial institution that provides loans to developing countries for capital programs. Since its inception in 1944, the World Bank has expanded from a single institution to a closely associated group of five development institutions. Today, the World Bank has thousands of multi-disciplinary staff members, including economists, public policy experts, sector experts, and social scientists. Its human resources department (“myHR”) website contains information for new staff, retirees, and spouse/partners.
When the World Bank in Washington, DC needed to refresh its HR web portal, it chartered TriVision to design a new logo (with associated collateral) and provide video solutions to support the new brand and web portal. Our in-house 3D animators and motion graphic artists produced a short video that both promoted the “myHR” portal and served as a tutorial.
The branding campaign was very successful, and well-received by the World Bank staff.