The World Bank

Bringing “myHR” to life for the Human Resources department of the renowned international bank.

 

The World Bank is an international financial institution that provides loans to developing countries for capital programs. Since its inception in 1944, the World Bank has expanded from a single institution to a closely associated group of five development institutions. Today, the World Bank has thousands of multi-disciplinary staff members, including economists, public policy experts, sector experts, and social scientists. Its human resources department (“myHR”) website contains information for new staff, retirees, and spouse/partners.

When the World Bank in Washington, DC needed to refresh its HR web portal, it chartered TriVision to design a new logo (with associated collateral) and provide video solutions to support the new brand and web portal. Our in-house 3D animators and motion graphic artists produced a short video that both promoted the “myHR” portal and served as a tutorial.

The branding campaign was very successful, and well-received by the World Bank staff.

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