Global Markets (GM) is the worldwide trade promotion service delivery branch of the U.S. Department of Commerce (DOC), and International Trade Administration (ITA). GM’s mission is to assist and advocate for U.S. businesses in international markets to foster U.S. economic competitiveness and prosperity. GM operates through a network of trade promotion and policy professionals located in more than 70 countries and 100 U.S. offices.
Recent growths in technology, productivity, and logistics have provided American manufacturing companies with unprecedented opportunities to profitably enter new overseas markets. However, entering these new markets could be very daunting for most companies as they lack a working familiarity with local market dynamics, laws, requirements, logistic chains, and consumer needs. Obtaining this knowledge can be time-consuming and expensive — especially for small and mid-sized companies with limited staff.
The U.S. Government offers a wide array of high-quality programs to assist U.S. exporters, but these services are not widely known. To help inform exporters of these services, ITA/GM selected TriVision to develop and orchestrate a comprehensive integrated marketing and media communications campaign. This campaign includes integrated marketing, video/film production, public relations, digital marketing and events management.
This campaign will help GM achieve its objectives of educating U.S. businesses about the benefits and mechanics of exporting; informing foreign buyers of the benefits of buying products and services from U.S. exporters; creating a pipeline of new customers for GM services; and promoting the U.S. as a desirable location for foreign direct investment.
In support of these objectives, TriVision will develop written and digital educational content, 508 compliant educational videos, and web based marketing. We will also also provide significant commercial arts and graphics design services.