Since its establishment in 1954 outside Washington DC, Jerry’s Subs & Pizza has been a big name in local fast casual dining. The successful franchise decided to decided to launch a major regional TV advertising campaign to introduce new food products. To attract the attention of their target market and drive expanded sales, Jerry’s owners wanted a unique and provocative campaign.
TriVision developed creative concepts that matched the client’s needs and goals — including themes for a series of television commercials. Our pre-production services included strategic consulting, production scheduling, content and concept development, casting, and location scouting.
Our collaboration with Jerry’s started with the Philly Double Trouble Sub and expanded to other products, including the Mamma Mia Pizza and Spicy Mumbo Wings. Production took place in familiar DC Metro area settings, such as Great Falls, Baltimore, and Chantilly.
The TriVision team crafted every aspect of the production, from the scripts, storyboards, filming, and editing. The ads aired on major TV channels such as ESPN, NFL Networks, Fox Sports and Golf channel throughout the DC metro area. As a result of the campaign, Jerry’s Subs and Pizza saw an 18% growth in overall sales.