The Federal Drug Administration’s (FDA) Center for Drug Evaluation and Research (CDER) recently launched its new Informatics Platform. This platform employs leading technologies to help users plan, execute, and track their work related to the evaluation and approval of new medicines. The interface provides users with all major information about new drugs by funneling the data into a single, comprehensive database.
The FDA asked TriVision to promote the effectiveness of the CDER’s Informatics System by highlighting its benefits and providing testimonials describing users’ experiences. Using motion graphics, as well as 2D and 3D animation, we created a video that illustrated, in a user-friendly, minimalistic graphic style, how the Strategic Capabilities Map serves users.
In addition, TriVision provided its studio facilities, equipment, production capabilities, and creative guidance for the project,. We developed the narrative and overall structure of the video to ensure that the final product would be informative, entertaining, and easy to understand.