Exodo is an Ultra-Premium Tequila, made from 100% Weber Blue Agave in the highlands of Amatitan Jalisco, Mexico. What makes Exodo different from other tequilas is that it comes in eight different flavors.
When the Exodo Tequila founder first approached TriVision, he had a name and a product, but no logo, marketing, or a brand strategy. The branding process extended to Exodo’s bottle and packaging design. Each bottle of Exodo is designed to be a unique piece of art and is made by hand in Mexico City, using recycled, lead-free crystal. The elongated bottle was created to serve as an elegant decanter.
In 2013, to celebrate Cinco de Mayo, TriVision helped Exodo plan a soft launch party at Eden Lounge in Washington, DC. TriVision carefully planned every aspect of the party from model casting, to creating full color retractable banners, to providing video and photography coverage.
The party and the tequila product launch were a resounding success. Today, Exodo Tequila is sold in all ABC stores and other stores nationwide.