General Motors regained the title of world’s largest automaker less than two years after emerging from bankruptcy. Its flagship brand, Chevrolet, wanted a unique and personal approach to promoting local business. TriVision was given the opportunity to produce a series of testimonial-style video commercials that would provide an interactive Chevy experience for potential customers.
The TriVision team met with the client and created a production plan that included multi-location video production and the use of a dedicated team of editors and production crew. During the ten day production window, the crew traveled to 28 different Chevy dealerships in the Washington, D.C. Metropolitan area to capture testimonials of satisfied customers.
The videos — each shot in HD and about 45-60 seconds in length — were specifically designed to be highly versatile and easily integrated within any marketing campaign implemented by Chevy.