ATN News

A major rebranding effort for an international news agency.

 

https://vimeo.com/120198628

The major media company in Afghanistan — Ariana Television Network News (ATN) — needed a revitalized brand and channel ID package.  TriVision  overcame logistical, cultural, and linguistic challenges to successfully deliver a world-class identity package to ATN.

After performing the initial research and receiving client approval of the new brand,  TriVision collaborated closely with ATN staff to develop additional branding guidelines. These brand elements included channel ID spot promotions with creative video tags, news category bumpers, and multiple 3D animated promotional TV spots for major network TV shows.  We also consulted on design changes to ATN’s main studio facility to effectively incorporate the new brand.

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