Thinking about rebranding? You’re not alone. Our branding experts at TriVision list common reasons to revamp your brand. On any given day, you will come across many organizations who have the desire to rebrand. However, if you rebrand without purpose, you are doing more harm than good to your organization. But if you set a goal, rebranding can […]
Is it Time to Rebrand? Read More »
***Disclaimer: This is a satirical piece on how to start a PR crisis. Do not follow these tips. *** We know you may still have a bad aftertaste of Pepsi in your mouth after their failed ad campaign with Kendall Jenner. And of course who can forget the United Airlines fiasco which seemed to drag on for weeks.
How to Manage a PR Crisis Read More »
On February 3rd, millions of people around the globe turned to their phones to look for the familiar, black and white U of the Uber app, only to find it replaced with a new, colorful, geometric-shaped icon – circular if you are a rider and hexagonal if you are a driver – encompassed inside a small, bit-like square. But what
A DC Marketing Agency asks: Can Uber’s New Logo Design make an Uber Difference? Read More »
What is a rebrand? Rebranding your company means you’re changing the corporate image of your company. It’s a marketing strategy in which a new name, logo, tagline are created for an existing brand in order to develop a new identity. The goal of a rebrand is to change how consumers view your company. The first sign
A DC Advertising Agency’s take on Logo Design and Rebranding Read More »
This month, we volunteered again for CreativeMornings during Anne Mahlum’s motivating talk on the topic of Failure. Anne is the founder and CEO of solidcore, a boutique exercise company located in DC. She started the company last December after stepping down from her nonprofit, Back on My Feet. During the talk at Sixth & I,
Learning from Failure at CreativeMornings DC Read More »
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