The Impact of AI in Digital Marketing
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digital marketing
Does TikTok Make Sense for Your Social Media Marketing?
If there is one social media platform that has become a household name in this new quarantine life, it has to be TikTok. As the most downloaded app of Q1 2020, TikTok has been downloaded over 2 billion times worldwide with 130 million of them coming from the U.S. What makes TikTok so addicting is
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Marketing in the Age of the Coronavirus
As the world is shook by the novel and highly contagious coronavirus, businesses of all sizes and industries are scrambling to stay afloat. This pause on businesses and the economy also means a sudden shift in consumer behavior. As an organization, whether you are a private business, nonprofit or government, what kind of a communications approach
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How to Turn Your Social Media Followers into Brand Advocates
Being a marketer in the 21st century is no piece of cake. The attention span of an average person has shrunk to less than 10 seconds, yet people still like to get constant content updates and expect their favorite brands to interact with them. Instagram, Facebook, Twitter and even LinkedIn have become the top platforms
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Website Design for American Disposal, Northern Virginia’s Market Leader in Waste Management
As one of the largest privately-owned waste management companies in the Mid-Atlantic, American Disposal Services (ADS) has over 400,000 customers, 750 employees and 300+ truck fleet across Greater Washington, Georgia and Colorado. Last year, the company was seeking to launch a more engaging, modern, and robust website to service their residential, commercial and roll-off clientele. The
Marketing to Millennials: 10 Ways to Capture Their Attention thru Social
Known as the “selfie generation” or “digital natives”, it’s hard to ignore today’s largest and most diverse living adult generation, the millennials. They may have a reputation for having a short attention span, being technology obsessed, entitled or impatient, but let’s face it, millennials today (individuals ranging in ages 23 – 38) are the future
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5 Easy Ways to Repurpose Content to Up Your Content Marketing Strategy
Is Content Creation Driving You Crazy? As content developers, we certainly get how challenging it can be – to create new, valuable and relevant content almost every single day in a world where people are already bombarded with an influx of information and data. But it really doesn’t have to be that difficult. There is
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Nike Just Did It with an Advertising Campaign that Added $6 Billion to its Market Value
To celebrate their “Just Do It” campaign’s 30th year anniversary, earlier this month, Nike dropped one of the most controversial advertising campaigns of recent memory. Their #justdoit ad starring former NFL quarterback, Colin Kaepernick, with the slogan “Believe in something. Even if it means sacrificing everything”, has ended up adding $6 billion to Nike’s overall
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TV Commercial Production for Elephant Insurance
Founded in 2009 and headquartered in Richmond, Virginia, Elephant Insurance is a subsidiary of Admiral Group plc, one of the U.K.’s leading insurers with a presence in eight countries and over 5 million customers worldwide. In the United States, Elephant provides auto insurance to customers across six states online and over the phone. Being a
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How to Grow YouTube Subscribers and Gain Exposure for Your Brand Thru Video Marketing
Video Marketing is leading the way for Content Marketing. In this content-driven world, imagine how satisfying it will be to see, for the first time, that letter “k” next to your subscribers number. With nearly 5 billion videos being watched on YouTube every single day, it is no wonder YouTube subscribers are critical in spreading
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