DC Marketing Company

Branding and the Web: What Your Company’s Website Says About You

How Much Damage Can an Outdated Website Design Cause for Your Business? As we move forward into the 21st century, a company’s web presence has become a vital component of its brand identity. While in the past, a company interacted with its target market mostly in-person or on-the-phone, today it happens almost exclusively online. As […]

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Nike Just Did It with an Advertising Campaign that Added $6 Billion to its Market Value

To celebrate their “Just Do It” campaign’s 30th year anniversary, earlier this month, Nike dropped one of the most controversial advertising campaigns of recent memory. Their #justdoit ad starring former NFL quarterback, Colin Kaepernick, with the slogan “Believe in something. Even if it means sacrificing everything”, has ended up adding $6 billion to Nike’s overall

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What’s in Store for Facebook’s Future?

If you talk to millennials or Generation Z, you may have heard that Facebook is NOT their preferred platform, but they still go on it for the content.  These days, you will hear that younger generations are enjoying visually heavy content seen on Instagram and Snapchat among other apps as their way to stay connected. But

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TriVision Year in Review 2017

It was another incredible year in the books for TriVision. Starting off the year, TriVision was named an honoree at the 2017 Washington Business Journal Family-Owned Business Awards, which recognizes multi-generational, family–owned businesses in our region for overall excellence, innovation, ethics and philanthropy. Later that spring, we were also nominated as a Marketing & Advertising Innovator of the year at the 2017 Greater

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Is it Time to Rebrand?

Thinking about rebranding? You’re not alone. Our branding experts at TriVision list common reasons to revamp your brand. On any given day, you will come across many organizations who have the desire to rebrand. However, if you rebrand without purpose, you are doing more harm than good to your organization. But if you set a goal, rebranding can

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A Smile Goes a Long Way for DC Marketing Company

Rebranding a local dentistry. As the name suggests, Smiles at Fairfax Corner aims to have its patients visit and walk out of their dentistry clinic with smiles. Smiles at Fairfax Corner is a state-of-the-art dentistry clinic offering a range of dental services, using new technologies and procedures to provide oral health care and enhance smiles.

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A DC Marketing Company Disscusses Strategic Communication in Social Media

Social media, though it may seem like an abstract cloud-based being, is nothing to freak out about. It’s only difficult if you think about it too much. Just remember these three easy rules to maximize strategic communication: A DC Marketing Company’s tips for Strategic Communications in Social Media First things first: Understand the platform you’re communicating on. Don’t overcomplicate

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