branding

Creative Agency vs. Design Studio – Which One is Best for Your Business?

If you work in the marketing industry, there are two terms that you must have heard a lot – creative agency and design studio. While they are both entities that offer creative services, they have distinct differences in terms of their scope, focus, and the range of services they provide. Given we are a creative agency in […]

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Branding and Website Design for a Technology Firm in Northern Virginia

Ranked third among the nation’s “Top Tech Cities”, the Washington DC Metro Region headquarters some of the largest technology firms in the U.S. Some even call Washington the “Silicon Valley of the East.” The same report by Cushmen and Wakefield also named Washington DC Metro as one of the top 10 regions where technology plays

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4 Design Principals to Make Your Branding More Memorable

Your products/services seem to have it all – the cool features, the money-back guarantee, the great customer service and the workmanship. Yet consumers don’t seem interested. Some may not even have heard of your brand. Sounds familiar? This lack of interest is most likely because your audience doesn’t have brand loyalty and awareness towards your

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Branding and Website Design for a Tech Firm in Washington DC

Ranked third among the nation’s “Top Tech Cities”, the Washington DC Metro headquarters some of the biggest technology firms in the U.S. Some even call Washington the “Silicon Valley of the East.” The same report by Cushmen and Wakefield also named Washington DC Metro as one of the top 10 regions where technology plays a

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Can Your Business Survive the Experience Age?

Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is

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TV Commercial Production for Elephant Insurance

Founded in 2009 and headquartered in Richmond, Virginia, Elephant Insurance is a subsidiary of Admiral Group plc, one of the U.K.’s leading insurers with a presence in eight countries and over 5 million customers worldwide. In the United States, Elephant provides auto insurance to customers across six states online and over the phone. Being a

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The Power of First Impressions in Marketing

As humans, we make first impressions all the time. It takes only a few seconds for someone to form an opinion about us with a first glance or first interaction, based on our appearance, body language, and demeanor. Same goes for businesses. Most often, you remember only the very first interaction you have had with

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Is Your Website Design and UX Updated?

The design and user experience of your website give your brand credibility. As part of an experiment to compare websites, we visited sites in various industries and professions, including IT, health, consultancy groups and government contracting. We were struck by the vast differences in many of them, both in regard to their user interface (UI) and user experience (UX). To

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