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The Power and Price Tag of Super Bowl Advertising: Why Brands Splurge on the Big Game

Uncategorized, Blog /

Every year, as the Super Bowl approaches, anticipation builds not only for the game itself but also for the commercials that grace our screens during breaks. Super Bowl advertising has become synonymous with creativity, entertainment, and, of course, high price tags. But why are these coveted ad slots so in demand and expensive? Let’s delve […]

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Website Design for American Disposal, Northern Virginia’s Market Leader in Waste Management

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As one of the largest privately-owned waste management companies in the Mid-Atlantic, American Disposal Services (ADS) has over 400,000 customers, 750 employees and 300+ truck fleet across Greater Washington, Georgia and Colorado. Last year, the company was seeking to launch a more engaging, modern, and robust website to service their residential, commercial and roll-off clientele. The

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Inbound Marketing vs. Outbound Marketing: Which Serves Your Business Better?

Blogs, Content Marketing, Inbound marketing, Integrated Marketing, strategic communication, Uncategorized /

By now, you may have heard people throw around the terms “outbound marketing” and “inbound marketing”, but what do they really mean? Would you be able to distinguish between the two and decide which method makes more sense for your business? Outbound marketing is essentially what we are used to understand with the simple term “marketing”.

Inbound Marketing vs. Outbound Marketing: Which Serves Your Business Better? Read More »

Nike Just Did It with an Advertising Campaign that Added $6 Billion to its Market Value

advertising company, Blogs, creative marketing, Uncategorized /

To celebrate their “Just Do It” campaign’s 30th year anniversary, earlier this month, Nike dropped one of the most controversial advertising campaigns of recent memory. Their #justdoit ad starring former NFL quarterback, Colin Kaepernick, with the slogan “Believe in something. Even if it means sacrificing everything”, has ended up adding $6 billion to Nike’s overall

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Does Influencer Marketing Make Sense for Your Business?

Advertisement, advertising company, Blogs, Brand Strategy, Branding, corporate messaging, creative marketing, Trending, Uncategorized /

Influencers are changing the way we talk, buy and review products and services. You don’t have to be a high profile brand to make influencer marketing part of your business strategy. With the surge of social media, it is no wonder influencer marketing is considered by Forbes magazine the most effective form of advertising. This

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Can Your Business Survive the Experience Age?

Advertisement, advertising company, Blogs, Brand Strategy, Branding, content development, corporate messaging, creative marketing, Design, digital marketing, Digital Media, Events, featured, Graphic Design, Integrated Marketing, Logo Design, Marketing, Marketing Agency, Marketing Company, Social Media, strategic communication, Uncategorized, Video Production, Web, website design /

Customers Want Experiences, Not Things. The Experience Age has officially taken over the Information Age, thanks to the surge of connected mobile devices and Internet. Have you noticed, people are no longer writing on their Facebook statuses with very many “words”? Instead, they are sharing more visually – through pictures, videos, and emojis. It is

Can Your Business Survive the Experience Age? Read More »

TV Commercial Production for Elephant Insurance

Advertisement, advertising company, Blogs, creative marketing, featured, Marketing Company, Trending, Uncategorized, Video, Video Production /

Founded in 2009 and headquartered in Richmond, Virginia, Elephant Insurance is a subsidiary of Admiral Group plc, one of the U.K.’s leading insurers with a presence in eight countries and over 5 million customers worldwide. In the United States, Elephant provides auto insurance to customers across six states online and over the phone. Being a

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How to Grow YouTube Subscribers and Gain Exposure for Your Brand Thru Video Marketing

Advertisement, advertising company, Blogs, content development, corporate messaging, Digital Media, Marketing, Marketing Agency, Marketing Company, Uncategorized /

Video Marketing is leading the way for Content Marketing. In this content-driven world, imagine how satisfying it will be to see, for the first time, that letter “k” next to your subscribers number. With nearly 5 billion videos being watched on YouTube every single day, it is no wonder YouTube subscribers are critical in spreading

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The Power of First Impressions in Marketing

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As humans, we make first impressions all the time. It takes only a few seconds for someone to form an opinion about us with a first glance or first interaction, based on our appearance, body language, and demeanor. Same goes for businesses. Most often, you remember only the very first interaction you have had with

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