DC Brand Strategy | DC Marketing

TriVision’s research approach consist of three basic actions: listen, collaborate, and create.  Rather than applying our own ideas to the client, we carefully study our client’s needs, thoughts, and beliefs.  We then use that information to create effective messages and craft collaborative strategic plans.

Our first step is to listen. We facilitate small focus groups, conduct one-on-one interviews, or find other convenient ways to obtain insights from staff and stakeholders.  We also conduct surveys, eliciting as much valuable qualitative and quantitative data as possible — particularly in terms of target audience perceptions and demographics.  We then share that information with the client, and agree upon the exact audiences, the messages to be shared, and the optimal way to convey those messages.  Using that data, we when collaborate with the client to create a strategic plan that will yield the required results.

We interpret and amplify your overall brand through consistent and cohesive creative concepts, diverse media strategies, and sound marketing placement.  As soon as the basic plan is established, we begin executing it and interpreting the results; course corrections will be made as necessary.

Discovery Engagement.