Our media planning approach begins with a thorough understanding of the target audiences and their awareness and perceptions of the client’s goods or services.  TriVision exhaustively reviews all available proprietary research and uses syndicated research resources (such as MRI, Simmons, and Scarborough) to create clear and actionable audience profiles.

After that target audience profile has been vetted and approved by the client, TriVision professionals begin to identify and analyze the most effective media options to successfully communicate the messages.  When making our recommendations, we take into account both cost efficiency and projected impact.

As soon as our media plans receive client approval, TriVision starts its media buying research.  We will use our access to media buying research tools such as Nielsen Video, Nielsen Audio, ComScore, Kantar Media and SQAD to offer media buys that conform to industry standards for effectiveness and cost efficiency.