Three words: Budweiser. Budweiser. Budweiser.
It looks like Budweiser’s “Born the Hard Way” was the clear winner of last Sunday’s Super Bowl. The “King of Beers” launched the digital version of the ad days before the big game, and aired it in front of 111 million people. There is no doubt it struck the heartstrings of many Americans. But Why?
It did not just promote a beer, it reminded us all of the hardships we and our forefathers (and foremothers) had to endure in pursuit of the American dream. Not to mention that everyone loves a good underdog story.
But let’s be honest. With the controversial travel ban launched by the new Trump administration, this ad came in perfect timing. People responded to it and had a lot to say a lot to say about it.
According to data released by Unruly, the “Born the Hard Way” digital media spot was shared 435,892 times and has been viewed over 27 million times on YouTube as of Monday following the Super Bowl.
There is no doubt that digital media has become the most popular and cost-effective way for advertisers to spread your message without breaking the bank (i.e. such as a $5 million check for a 30 second Super Bowl spot). Our digital media strategy team at TriVision (a D.C. marketing and media communications company) has worked with various sized businesses to enhance their online presence. For example, we produced a series of video commercials for our client Jerry’s Subs and Pizza. Super Bowl Sunday was the perfect time to promote their mouth-watering subs, wings, and pizza. As a local sponsor of the Super Bowl pre-game and post-game shows, they ran the original TV commercial we produced for them several times on TV and computer screens all across the Washington, D.C. metro region.
If you missed the spot because you were too busy breaking tortilla chips in the five-layer dip during your Super Bowl party, you can check it out below: