Food for thought.


Washington D.C. Video Production Company
13 April 10:47 am - Posted by TriVision

Online Videos Can Save Your Life

We’ve all likely experienced visiting a website where where we have been drowned with information overload: pages and pages, blocks of text pounding us with data and information. Let’s face it: nobody wants to dig through a website to “look for” the information they need, when they can easily go to a website where they find what they’re looking for right…

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TriVision March Madness Marketing
29 March 4:09 pm - Posted by TriVision

The Marketing Magic Behind NCAA’s March Madness

March Madness has become a category 5 seasonal spring storm thanks to the awesome marketing surrounding it. This month-long sporting spectacle is perhaps the second most hyped-up sporting event in the U.S., right behind the Super Bowl. We think the marketing strategy behind this 68-team sports tournament is something every organization should learn from. Here is…

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Family Owned Business Awards
15 March 4:25 pm - Posted by TriVision

Washington Business Journal Honors TriVision

At the 2017 Family Business Awards – an annual celebration of multi-generational, family-owned businesses in the Washington, DC Metro region – the Washington Business Journal honored TriVision for overall excellence, innovation, ethics, and philanthropy. The entrepreneurial passion and courageous spirit that fueled the creation of TriVision was instilled in the Lutfi family from an early…

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Branding for companies
22 February 11:42 am - Posted by TriVision

Our Three Musts for a Strong Branding Strategy

TriVision, a Washington D.C. branding agency, draws out what truly makes a brand strong. Branding is about Graphic Design. Yes, while this may be true, it’s only part of the branding mix. Images help people associate products, services, and causes more quickly. Humans have been branding since we discovered how to walk upright. Figures on walls were…

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Budweiser Digital Media
10 February 5:29 pm - Posted by TriVision

And the Best Digital Media Ad of Super Bowl LI Goes to…

Digital Media Winner: Three words: Budweiser. Budweiser. Budweiser. It looks like Budweiser’s “Born the Hard Way” was the clear winner of last Sunday’s Super Bowl. The “King of Beers” launched the digital version of the ad days before the big game, and aired it in front of 111 million people. There is no doubt it struck…

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TriVision_Super Bowl
3 February 9:30 am - Posted by TriVision

What Makes a Super Bowl Ad Stick? A Good Story.

On Sunday, February 5th, 2017, millions of people from around the world will watch legends rise. We’re talking about the 2017 Super Bowl Ads, of course. According to the American Marketing Association, up to 75% of people look forward to the commercials over the game. A Huffington Post article published a study that showed 18-to-30…

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TriVision and Branding and Politics
25 January 12:04 pm - Posted by TriVision

Politics and Brands Don’t Mix, Says DC Branding Agency

In the spirit of the inauguration of our 45th President, Donald J. Trump, we have decided to examine why commercial brands should stay out of politics or at least find ways to get around it. For a commercial brand to dive into politics is a messy strategy. On the one hand, it would be smart for…

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TriVision Copywriting
29 December 9:54 am - Posted by TriVision

DC Advertising Agency: Copywriting 101

First, like any well-structured education course, knowing the definition of what you’re reading about is helpful. Our definition of copywriting is: The strategic construction of motivating sentences or phrases used for advertising, marketing, or media content. Words paint images in our minds; which is why they can be motivating. Effective copywriting is more than just knowing…

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DC Marketing Agency Golden Star Award
20 December 10:35 am - Posted by TriVision

DC Marketing Agency wins Global Star Award

The Dulles Regional Chamber of Commerce awarded TriVision, a marketing and media communications agency, the Global Star award for outstanding work in both the United States and global markets. The award was presented to us by our friends from Trade Center Management Associates at Ronald Reagan Building. This past year, TriVision created an integrated marketing campaign…

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Two marketers watching marketing trends in a crystal ball.
1 December 5:44 pm - Posted by TriVision

3 Marketing Predictions for 2017

TriVision, a D.C. Marketing Agency Makes Their First Predictions D.C Marketing Agency Prediction #1: Visual content will continue to dominate over written content Hang on! Before you get all crazy with GIFs, written content will still be important. What I’m saying here is that visual content will be more easily read by Google and other search…

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